![]() The earliest Mavericks featured two-spoke steering wheels with partial horn rings, also found on other 1969 Fords, while late 1969 production was changed to revised steering wheels with no horn rings. The Pinto was later Ford's primary competitor to the Beetle in the subcompact class, while also competing in that segment with the Chevrolet Vega and AMC Gremlin subcompacts new to the market at that time. Ĭommercials and advertising compared the Maverick, at $1,995, to the smaller Volkswagen Beetle, which was about $500 less. A 250 cu in (4,100 cc) straight-six was added mid-year.įor the 1970 model only the 170 cu in (2,800 cc) straight-six had an option for a 3 speed semi-automatic gearbox. In the first half of production for the 1970 model, two engine options were available, a 105 hp (78 kW) 170 cu in (2,800 cc) straight-six and a 120 hp (89 kW) 200 cu in (3,300 cc) straight-six. Īt introduction, exterior paint colors were named with puns, including "Anti-Establish Mint", "Hulla Blue", "Original Cinnamon", "Freudian Gilt", and "Thanks Vermillion" - along with more typical names including black jade, champagne gold, gulfstream aqua, meadowlark yellow, Brittany blue, lime gold, Dresden blue, raven black, Wimbledon white, and candyapple red. A four-door sedan on a 109.9-inch (2.791 m) wheelbase was introduced for 1971. Initially available only as a two-door sedan, early models lacked a glove compartment, which was added during the model year 1973 (early 1973 models still lacked a glove compartment). ![]() ![]() Trim packages and variants Ford Maverick emblem Maverick production continued for 1975 with the release of its intended replacement the Granada as a more European-style luxury compact (the Granada and Maverick shared the same basic chassis). Jumping gas prices and increasing demand for smaller cars resulting from the 1973 oil crisis caused the Maverick to grow in popularity. Total North American Maverick production (1969-1977) reached 2.1 million units. Nearly 579,000 Mavericks were produced in its first year, approaching the record-setting first year of Mustang sales (nearly 619,000), and easily outpaced the Mustang's sales of fewer than 200,000 in 1970. The Maverick's styling featured the long hood, fastback roof, and short deck popularized by the Mustang, on a 103-inch (2,616 mm) wheelbase - and featured pop-out rear side windows. A bigger Falcon was a rebranded low-trim version of the Fairlane for the second half of the model year, then went away. Consequently, the Falcon was discontinued midway through the 1970 model year, and the Maverick repositioned as Ford's compact entry, giving the Nova and Dart a new rival. National Highway Traffic Safety Administration motor-vehicle standards that would come into effect on January 1, 1970. ![]() The Falcon, Ford's compact offering since 1960 and main rival to the Chevrolet Nova and Dodge Dart, had seen its sales decimated by the introduction of the Mustang in 1964, and despite a redesign in 1966, was unable to meet the then forthcoming U.S. It was originally conceived and marketed as a subcompact "import fighter", intended to compete against the newer Japanese rivals for North America, then primarily from Datsun and Toyota. ![]() The Maverick was introduced on April 17, 1969, as a 1970 model at a very competitive price point of $1,995 ($15,033 in 2022 dollars ). The name " maverick" was derived from the word for unbranded range animals, and the car's nameplate was stylized to resemble the head of Longhorn cattle. The Maverick was also manufactured in Venezuela, Canada, Mexico, and from 1973 to 1979, in Brazil. The Maverick replaced the Falcon in most of the world, butĪustralia kept selling and developing the Falcon. The Ford Maverick is a compact car manufactured and marketed by Ford for model years 1970–1977 in the United States, originally as a two-door sedan employing a rear-wheel drive platform original to the 1960 Falcon - and subsequently as a four-door sedan on the same platform. ![]()
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